Wednesday, July 31, 2019

Nonprofit Marketing Tips

While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donors’ attention—and dollars.

In today’s digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to promote their brand, connect with donors, amplify fundraising efforts, and increase donations. 

An article from Forbes magazine offers five tips for nonprofits to reach donors:

1. Use social media. To reach donors, connect with them where they are—and Facebook, twitter and LinkedIn is where they reside. Post content and place ads on these channels and take advantage of analytics to ensure the best ROI.

2. Make your message clear. Transparency is important: Donors want to understand exactly how their money being spent and the impact it will have.

3. Use content. Content marketing is a powerful way to demonstrate to donors what you stand for and to make them passionate about your goals. Use video or link back to a landing page to gain more traction for your message.

4. Take SEO seriously. In order for donors to give money, they have to be able to find you online—so embed social media feeds, ads, blogs and key words to boost SEO.

5. Write a blog. This platform gives you the opportunity to share more about your cause and to tell your brand story.

Also popular among our nonprofit clients is the use of custom and turnkey digital apps. These apps can include a host of event or campaign-specific functions such as push notifications, GPS/map features, schedule of events, social media tags, response polling, video links, program updates—the list goes on.

As with any brand-promoting effort, the key to nonprofit marketing success is to use an integrated strategy that employs multiple channels as part of one seamless campaign that works as part of your overarching marketing strategy. HubSpot touts the SMART approach—Specific, Measurable, Attainable, Relevant, and Time-bound—a methodology that helps you establish achievable marketing goals. The link below offers a free download of their SMART planning template:

Download your free marketing goal-setting template here.

What is the most memorable non-profit marketing campaign that caught your attention? Chime in on our Shamrock Facebook page.

Ellen Moriarty

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