Wednesday, July 17, 2019

It’s time to realign your 2019 business goals.

We’re now past this year’s half-way point: So, how are you doing with your business goals for 2019?

Even though I’m in the practice of regularly reviewing and refreshing my goals, I use this annual half-way mark as a prompt to realign and re-motivate myself. Instead of looking at my yet-to-be-accomplished goals as failures, I see the next six months as my opportunity to get better. If you’re ready to do the same, here are five tips to help you hit your target before the year’s end:

1. Re-evaluate and reprioritize. Make sure it’s the right goal at the right time. Have there been recent changes in your industry or supply chain? Have you made operational changes that have had an effect on outcomes? Conduct an honest assessment and make sure the timing is right for your goal. Be realistic about what you can counter—and what you need to let go.  

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2. Refine your goals. Your time is now limited, so be specific about what you want to accomplish. If your initial goals were broad in scope, consider getting more specific, i.e., instead of growing sales by 5 percent, focus on increasing existing-customer sales by 5 percent. Refining or distilling your goals will help create greater focus and, likely, a more manageable workload.

3. Re-establish your timeline and to-do list. After you’ve recalibrated your goals, identify the steps you need to take to get there with an updated to-do list and accelerated timeline.

4. Get motivated. There is psychology behind motivation and human behavior. The quarter, six-month and annual marks are fiscal calendar intervals that we equate with posting sales, gains, returns, etc. If you find yourself lacking motivation, use these date triggers to push yourself. Consider using daily life inspiration practices and habits—like meditating, exercising or reading/listening to motivational content—to keep you engaged and focused.
5. Spend your time wisely. Delegate tasks to free up your time to focus on the actionable items that will get you closer to meeting your goals. Incorporate technology, such as a CRM or marketing asset management platform, to help drive efficiency in your workday.

These are mindful practices that help me keep on track. Do you have tips to add to the list? Join the discussion on our Shamrock Facebook page.

Tim Connor

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