Last week our guest blogger, Kasey Crabtree, talked about several reasons why B2C businesses should have a Facebook page. While Shamrock is primarily a B2B company, we're also B2C. Actually, every B2B company is a little bit B2C. We're all trying to reach our target customers -- who are -- consumers! We woo them, and, hopefully, begin a long, meaningful relationship with them. Building relationships is the essential reason why Shamrock is on Facebook.
Actually, we're on Facebook for several reasons. First of all, we've got to walk the talk. After all, if we tell our customers to build a Facebook page and make it relevant to their customers, we better have a presence on Facebook, too. Unlike other marketing tactics (including e-mail marketing, direct mail, and other great tools), Facebook is the best instrument in the marketing tool box to provide immediacy and a personalized response to a question, a remark or a suggestion.
Secondly, Facebook is a place where you can show your stuff so people will "like" you. We've built our Facebook page so that people can get to know us better -- and hopefully, "like" us. How? Well, those who know us well know that we're a big supporter of our community. We enjoy creating, and participating in events that help make our Westlake, Ohio neighborhood a great place to live and work. We plan to use the immediacy of Facebook to invite friends to join us at these events. And quite soon we'll be starting a promotion Q&A community hosted by Tim Berry, the strategic genius behind our promotional team. Friends will be able to ask Tim a question about their upcoming event, tradeshow or incentive program, and he'll have a qualified answer within a day.
Finally, we're on Facebook because it's good business. It's a more personal way for you to get to know us. How we think, how we work, even how we play. It brings us closer to the people who work and do business with us; but, perhaps they don't know us as well as they might if we were next door neighbors. Facebook allows businesses to not only be more social, but to be "friends" who are there when you need a question answered, or a problem solved.
ONE FINAL THOUGHT...
If you've checked us out on Facebook lately, you've seen that we recently gave our website a complete overhaul (http://www.shamrockcompanies.net/). I'd love your feedback on our new design, and how we present ourselves. Leave your remarks on our Facebook page and I'll quickly respond.