Wednesday, March 14, 2018

Pick A Winner: The Perfect Tournament Bracket

Who’s in? Who got left out? The excitement of March Madness is here! At this point in the NCAA tournament, we all have perfect brackets—but that will likely change on day one. At least for the majority of us: The odds of picking a perfect bracket are 1 in 9,223,372,036,854,775,808 (or 1 in 9.2 quintillion). Wrap your mind around those odds!

Our friends at Alta Partners host an annual March Madness Bracket Challenge in which they designate funds for a charity. At this time last year, I was working to lead a team for The Leukemia & Lymphoma Society's (LLS) Man & Woman of the Year Campaign to raise money for cancer research. Alta Partners donated their proceeds to that campaign, which made a huge impact on my team’s campaign—and a life-changing effect on those who are bravely fighting blood cancers.
This year, Alta Partners is at it again: The Malachi House is the charitable recipient of this year’s bracket challenge. If you’re not familiar, Malachi House is a Cleveland-based ministry that serves people who are terminally ill—all genders, races, religions and national origins, and without cost to the resident or family. This Home ministers to individuals who need an available caregiver, who have limited or no financial resources and need special home care in the final stages of their life. Malachi House is a very special place, and one that our Shamrock family has supported for many years.

So, if you’re looking to pick the perfect bracket, you can’t go wrong by jumping in on the Alta Partners challenge, because the residents at Malachi House win, no matter which teams end up in the finals.

ENTRIES ARE DUE BY MARCH 21st. To sign up ($25 entry fee) and fill out your bracket, follow the link below:

Good luck!
Tim Connor

Wednesday, March 7, 2018

Use Promotional Products to Make Brand Impressions

In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline

Think about it: How many logoed t-shirts do you have in your closet? I’ve got a stack of them—and I’m not alone: Statistics show that, on average, Americans keep t-shirts for 6.3 months, tallying 2,450 impressions. It’s a great example of how a promotional item makes a tangible, lasting brand statement.

These recent statistics from the Promotional Products Association International (PPAI) 2017 Consumer Study speak to the resonating power of promotional products in marketing:
  • 89% of consumers received a promotional product in the last six months. Of those consumers,
  • 79% researched the brand, and
  • 83% are more likely to do business with the brand
Are promotional products part of your current marketing program? Consider that promotional products are the most highly regarded form of advertising (Advertising Specialty Institute 2016). Here’s a few additional statistics to consider as you review and refresh your marketing plan for next quarter:

Which premium items will provide you the best return on your investment? 
  • Pens + Impressions = Best Value:
    The cost per impression is less than 1/10th of a cent in the United States
Which items generate the most impressions?
  • Bags generate more impressions in the U.S. than any other promotional item;
    50% of U.S. consumers own promotional bags
Looking to influence opinions about your brand? The top 5 influential products on opinion of
  1. USB drives
  2. Outerwear
  3. Drinkware
  4. Writing instruments
  5. Performance wear
At Shamrock, our value is not merely sourcing highest quality promotional items at the best price—it’s our ability to connect online and offline channels to complement each other and work together to deliver the message in the most powerful and effective way. The result of that integrated marketing effort is a memorable brand impression. 

If you’d like to talk about integrating promotional products as part of your next campaign, email me at

Tim Berry