Wednesday, March 7, 2018

Use Promotional Products to Make Brand Impressions

In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline

Think about it: How many logoed t-shirts do you have in your closet? I’ve got a stack of them—and I’m not alone: Statistics show that, on average, Americans keep t-shirts for 6.3 months, tallying 2,450 impressions. It’s a great example of how a promotional item makes a tangible, lasting brand statement.

These recent statistics from the Promotional Products Association International (PPAI) 2017 Consumer Study speak to the resonating power of promotional products in marketing:
  • 89% of consumers received a promotional product in the last six months. Of those consumers,
  • 79% researched the brand, and
  • 83% are more likely to do business with the brand
Are promotional products part of your current marketing program? Consider that promotional products are the most highly regarded form of advertising (Advertising Specialty Institute 2016). Here’s a few additional statistics to consider as you review and refresh your marketing plan for next quarter:

Which premium items will provide you the best return on your investment? 
  • Pens + Impressions = Best Value:
    The cost per impression is less than 1/10th of a cent in the United States
Which items generate the most impressions?
  • Bags generate more impressions in the U.S. than any other promotional item;
    50% of U.S. consumers own promotional bags
Looking to influence opinions about your brand? The top 5 influential products on opinion of
  1. USB drives
  2. Outerwear
  3. Drinkware
  4. Writing instruments
  5. Performance wear
At Shamrock, our value is not merely sourcing highest quality promotional items at the best price—it’s our ability to connect online and offline channels to complement each other and work together to deliver the message in the most powerful and effective way. The result of that integrated marketing effort is a memorable brand impression. 

If you’d like to talk about integrating promotional products as part of your next campaign, email me at

Tim Berry

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