Wednesday, June 20, 2018

The benefits of nurturing a philanthropic corporate culture

Summertime is non-stop busy. Barbeques, vacations, reunions—this is the time of year to enjoy and make memories. It’s also a great time to do good for those in need. At Shamrock, our team organizes charitable giving and volunteer opportunities year-round. And we don’t take the summer off.

The recent and tragic losses of Kate Spade and Anthony Bourdain have made us all pay closer attention to our family, friends and colleagues—to how they’re feeling, to how their words or actions might be a call for help. It’s an awareness that we all ought to bring into our everyday focus.
https://afsp.org/
Each quarter, Shamrock chooses an organization to benefit from our fundraising and volunteer effort. Fittingly, our benefactor this quarter is The American Foundation for Suicide Prevention (www.afsp.org), the nation's largest non-profit dedicated to saving lives and bringing hope to those affected by suicide.
https://www.fisherhouse.org/
Last quarter, we raised funds for Fisher House Foundation (www.fisherhouse.org.) which builds comfort homes where military and veterans’ families can stay free of charge, while a loved one is in the hospital.

While I feel blessed to be able to help and lend support to these organizations, I’m even more proud that this philanthropic effort wasn’t my idea.

We have a dedicated team of people at Shamrock who spearhead community involvement efforts, providing all of us here with opportunities to serve. They meet monthly and discuss ways that we, as a company, can help in our community and even beyond. Having the discipline—and the desire—is what has helped to make philanthropy a core element of our corporate culture at Shamrock.
https://1.bp.blogspot.com/-xktMKUaIP8U/Wyq9kC5ptaI/AAAAAAAAA58/GhJQxb_jQrQhfjItLkl8hFsI1_v1D5WSACLcBGAs/s1600/Culture%2BClub-%2BBlog.jpg

What’s important to our employees’ hearts is what’s important to us as a company: That’s always been who we are and how we operate. But being philanthropic is very personal. I think what has made our efforts at Shamrock so successful is that we take everyone’s input and ideas and passions—and then we provide opportunities for our employees to plug in and join in where they feel most compelled to help. 

As with any effort, there must be leadership by example for it to really succeed. And we have that here. All of us at Shamrock—and at every level—take pride in being part of our community efforts. It’s a source of camaraderie. The result is that, as a group, Shamrock has been able to make a big difference in the lives of many people who are in need. It’s a satisfying feeling—and it’s also motivating.

If you’re looking for ideas to help get your own community involvement program off the ground, send me an email and I’ll connect you with some of the people here who do it best. tconnor@shamrockcompanies.net

Tim Connor
https://www.fisherhouse.org/

Wednesday, June 13, 2018

Tips for running effective meetings

How productive was your last team meeting? Workplace studies show that most of us aren’t fully engaged during work meetings. On average, 91% of us daydream during meetings and 39% admit to falling asleep. Maybe that’s because we have too many meetings on our calendars: Americans attend an average of 60+ meetings each month; and with half of every meeting flagged as wasted time, that equals 31 unproductive hours per month. That’s a lot of lost time—and money.

But, the fact is that internal business meetings are essential for gathering people together to share ideas, garner input and solve problems. So, how we do we make meetings more productive?

This graphic from Entrepreneur magazine is a great resource, so I’m posting it in its entirety:

https://assets.entrepreneur.com/images/misc/1526568667_meetin-agenda-infographic.png?_ga=2.252188175.747874899.1528732464-261276741.1501521901
Click here to view
Work meetings aren’t going anywhere—they are a necessary part of everyday operations for many of our businesses. Implementing these simple, practical ideas can help you make those sessions more productive, and even, enjoyable.

Are there any tips you’d add to that list? Join the discussion on Facebook.

Good luck,
Tim Connor  

Wednesday, June 6, 2018

Grow your customer base: Tips for marketing to new movers

If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.1 million Americans moving annually—that’s 15.3 million households—this consumer demographic offers great potential, as they’re eager to establish relationships with businesses in their new neighborhoods.

Consider that 65% of moves are interstate (MyMovingReviews Data Report 2017). So, it’s likely these consumers are new to the area—thus, are not familiar with local businesses and services—making them prime new-customer prospects for a variety of businesses:
  • Home services contractors: Landscapers, pest control, painters, plumbers, interior decorators
  • Retailers, restaurants, food delivery services
  • Banks/financial institutions
  • Physicians, dentists, emergency-care clinics, fitness centers/gyms
  • Salons/barbers, dry cleaners, tailors
  • Schools, daycare centers, kids’ camps and enrichment programs
Click here to view

New mover campaigns bring a higher return on investment than any other customer acquisition method. If you can capture the business of a new mover, you have a higher chance of keeping that business for as long as the consumer stays in the home.

So, how do you make that initial contact count? At Shamrock, we help businesses make powerful connections with consumers through integrated branded marketing campaigns. Here’s a few new mover campaign tips:

Start with solid data. Using data analytics, gather information about these potential customers—details that will help to shape focused, targeted messaging and delivery methods that resonate with new movers and bring them to your business.

Maintain brand consistency across all channels. Integrated campaigns include multiple touches: Direct mail postcards, emails, social media, event-based marketing and signage. It’s important to not only identify the channels that best connect with your demographic, but also to create content/messaging that speaks to that audience, while being true to your brand. 

Test and redeploy. An essential part of comprehensive program management is post-campaign reporting—and then redeploying in segment areas, as appropriate (i.e. follow-up email or social media touches).

If you’re interested in learning more, I’d like to share with you some of our new mover marketing success stories. Connect with me at tconnor@shamrockcompanies.net or call me direct at 440-250-2155.

Tim Connor

Wednesday, May 30, 2018

B2B Marketing 2018: 4 Hot Trends

Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devices—functionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach.
  
A recent article in Entrepreneur magazine explains the shift to digital:
 
“While the traditional B2B model was about targeting the B2B buyers and purchasing managers, the reality is that today any B2B prospect employs younger managers who research online. Typically, millennials, they are digital savvy and they look up the vendor’s digital assets to develop a clear picture of the vendor’s offering.”
 
The article concludes that if you’re talking the researcher’s digital language—and making it easier for them to search and find your value proposition upfront—then you’ll rank higher on the consideration list of the B2B buyer, thus increasing your likelihood of making the sale.
 
For best results, take the time to ensure that your B2B marketing program is aligned with these digital trends:
  
Mobile. To demonstrate your value to potential customers, go to where the millennial researcher is always present: Mobile. (More than 42% of B2B prospects use a mobile device at some point during their mobile journey; and 57 percent of all internet traffic now comes from smartphones and tablets.) To provide a seamless user experience, your website must be responsive to digital: How quickly do your pages load? Are your videos in vertical format? Do they have subtitles? Test drive your site and adjust accordingly.
  
Social Media. Traditionally, social media was considered a lead generation tool for B2C marketing, but more B2B marketers are using these channels to target and communicate with potential prospects. 
 
  • 53% of B2B prospects say that social media played a role in their buying decision.
  • LinkedIn, with its exploding use of video, is the emerging channel for B2B marketers.

Review your social media plan and identify opportunities for new customer interaction. 
 
Content Marketing & Personalization. As part of a smart content marketing strategy fueled by data, you can ensure you’re delivering the right message at the right time to the right audience. After segmenting your email list, further segment your contacts with demographic data, customer lifecycle positioning, lead nurturing and trigger-based messaging.
 
 
Video. Interactive formats, like video, account for half of all mobile traffic—be sure to incorporate video into your digital presence—on your website, in blogs, on your LinkedIn page, etc. These statistics from Hubspot (April 2018) reinforce the power of video in marketing:
 
  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 76% say it helped them increase sales.
  • 80% of marketers say video has increased dwell time on their website.

At Shamrock, we continue to review our B2B marketing practices and recalibrate based on new trends—and digital is one of them. Our big push is in incorporating more video. What’s yours?
 
Ellen Moriarty

Wednesday, May 23, 2018

New College Grads: Tips for Landing Your First Job

College graduation season is upon us. According to The National Center for Education Statistics (NCES), 1,830,000 students at the bachelor's degree level will graduate as part of the Class of 2018. That’s a lot of job seekers, which translates to a lot of competition for available job openings.

So as a new graduate, how do you stand out?
 
I’ve recently interviewed—and later, hired—a new grad for a sales position, and thought I’d share some of the attributes I ranked as most important during the interview process:  
I appreciate young professionals who...
  • Are prepared for a meaningful discussion.
  • Try to get me talking and sharing information with them, rather than trying to impress me with a resume.
  • Then use this information to position themselves as a good fit.
  • Understand that they don’t know everything and are excited about the journey to learn and become a contributor.
    • The ideal candidate takes the time to learn about and understand our “story” – what makes us unique and valuable to our clients – and then uses this information to tell why he/she wants to be a part of our company.
  • Take notes, review the notes, and can effectively repeat back the content we reviewed in our first meeting/interview.
  • Are interested in, and value, the immediate and long-term value they can provide our company—and what our company can provide for them.
  • Are genuinely excited about the opportunity and really want to work for our company!
    • There is nothing like someone who looks you in the eye and says, “I really want this job!”
  • Ask good questions about what they need to do to be successful, how they will be trained, what a typical day looks like, etc.
  • Never leave a meeting without asking about next steps.
Hiring young (sales) professionals can be risky—and they should understand this. It’s important to take a step back to see things from the employers’ perspective. New grads can gain an advantage over the others vying for a job by interviewing smart (be prepared!) and selling themselves by offering real value.
 
If you’ve got questions about your preparedness as you embark on your job search, connect with me directly at bdegarmo@shamrockcompanies.net.
 
Best of luck!
Bob De Garmo
  

Wednesday, May 16, 2018

Words Are Powerful. Choose Them Carefully.

Last week I was watching a video from author and personal development coach Mel Robbins and was struck by a very simple lesson: The words we use make an impact on the people around us. They also have the power to change outcomes, influence moods, alter perspectives—the list goes on.

In her video Robbins shares that she recently became aware of the number of times she says, “I’m sorry” in situations in which she doesn’t really need to apologize for her actions. She gives an example that most of us can relate to: You walk into a meeting 30 seconds late and instead of saying, “I’m sorry I’m running late” she suggests saying, “Thank you for your patience.”
https://www.youtube.com/watch?v=unRDUhNTbsc&feature=youtu.be&__s=uzmkrnuwvfms1i5omzww

Robbins explains that when we say “I’m sorry” we are affirming that we are wrong; and by leading with “Thank you…” we acknowledge the people around us—and change the trajectory of the interaction or discussion.

In this video, she also discusses the qualifying language that we often use in our everyday conversations—words such as “actually” and “I think.” Robbins says these words take away from the power and command of our language and we should make the effort to be more direct and assertive in our speech by leaving these “fluff” words out of the conversation.

These lessons on clean, concise language can be applied to marketing, too. Think about it: What do the words you use say about your brand?

At Shamrock, we’re in the marketing business—and we understand that it’s not only important what you say, but also how you say it. It’s our job to choose the words that perfectly paint a brand picture, define services, amplify benefits, etc.

In many instances lately, I’m seeing the less-is-more approach is working. Maybe that’s because in today’s digital age, we all want a quick overview? A concise pitch? Brevity, combined with intentional language, are parameters we can all apply.

What do the words you use, say about you? And how about your brand writing: Does it paint the picture you want your customers to see?

Let’s continue the discussion on LinkedIn.

Tim Connor

Wednesday, May 9, 2018

Let’s Get Personal: 13 Places To Research Your Potential Customer.

There’s no such thing as TMI when it comes to doing business research. Today, we’ve got access to data at our fingertips, and even on our wrists, about everything from market trends and industry performance, to products and services.

When you’re looking at research from the sales perspective, it becomes a uniquely personal search. A successful salesperson gathers that critical business data, and also works to make a personal connection with his/her customer by finding what makes that customer tick.
 
While I’m not suggesting you creep on your prospect’s Instagram, I am saying that a little effort to get personal goes a long way. Finding out more about your prospect on both a business and personal level can help you align your products or services to better provide value. By leading with that targeted, personalized value proposition, your communication instantly becomes more approachable and authentic. And when accompanied with diligent industry and product/service research, it gives you the advantage that can help close the sale.
 
To help you get started, I’ll paraphrase a HubSpot article that provides a list of resources for conducting comprehensive customer research:
  1. LinkedIn. Find details about your prospect’s job responsibilities or duties, past employment history, and learn of any shared connections. Also click through to their groups to see what’s being talked about; and review what content they’ve shared recently.
  2. Twitter. Use his/her personal page to get a sense of interests or to identify trends. Also check on the company’s page to understand how they present their brand.
  3. The Company’s Website: Press Page. Scroll through recent news and do the same for that of their competitors.
  4. Blogs. Read what your buyer reads and read what your buyer writes.
  5. Facebook. Pick up personal information or identify shared friends or organizations.
  6. Your Marketing Automation System. Search the prospect's name in your system to turn up existing contact records. Maybe they’ve contacted you? If this buyer is already familiar with your product/service, tailor your approach to their current stage in the buying process.
  7. Your CRM in case another team member has reached out in the past—use the existing data profile to your benefit.
  8. Google the prospect and the company to uncover additional details that might not have turned up in other searches.
  9. Quora. Use Quora to understand what your prospect is hoping to learn or if there are any issues he/she is currently facing.
  10. Glassdoor. Find out about the company’s culture; if they're hiring new employees in a division related to your product, that's a good sign.
  11. Datanyze offers a free Chrome Extension that you can click while on the prospect's website to see which technology tools they're currently using.
  12. Crunchbase gives you information on acquisition history, investors, customers, and more. 
  13. Yelp. If your prospect works directly with consumers browsing their Yelp page is a great way to learn more about their strengths and weaknesses.
Is there any tool that you use that’s not on my list? Please share with me on LinkedIn.
 
Tim Connor
 

Wednesday, May 2, 2018

Make Tangible Brand Connections with Direct Mail Postcards

If you’re thinking that in today’s digital age, direct mail marketing is dead, think again: Research shows that printed media resonates with consumers:
  • 70% of Americans consider physical mail "more personal" than email (Experian Data Quality Group)
  • 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data Quality Group)
  • Consumers who receive ad mail spend 28% more than those who don't (USPS)
To gain a greater understanding of how the brain reacts to physical vs. digital mail, the United States Postal Service partnered with the Center for Neural Decision Making at Temple University’s Fox School of Business to gauge responses to physical and digital advertising pieces. Researchers found that:
  • Physical ads triggered activity in a part of the brain that corresponds with value and desirability.
  • Participants had a stronger emotional response to physical ads and remembered them better.
A physical and tangible media, direct mail is a powerful channel for promoting your brand. Based on
neuro-marketing research in direct mail, the Data and Marketing Association shares these best practices to help guide you in making the most of your next campaign:

Be bold. Humans have an attention span of 8 seconds. Marketing that cuts through the clutter with attention-getting graphics and copy are paramount to success.

Visuals rule. In fact, the brain processes visuals 60,0000 times faster than the time it takes the brain to decode text. Selling your story with pictures and graphics is a must.

Keep it simple. Due to cognitive fluency, the brain craves ease and order. Direct mail that creates a simple decision path with limited copy and explanation always tests better.
https://www.youtube.com/watch?v=ok579symjbY

As you consider folding direct mail into your integrated marketing mix, remember that research also shows that touch can make a stronger impact that sight or sound alone: Touch has the power to shift the brain into a deeper level of engagement, one more conducive to building lasting knowledge.

This short video from Shamrock designer Deb Smith shows how you can put the power of touch to work in your next direct mail campaign: She features a new clear postcard stock that makes a lasting brand impression and delivers your message in a unique and memorable way by using this clear heavyweight paper with its standout look and tactile feel.

If you’re interested in learning more, connect with me directly at emoriarty@shamrockcompanies.net

Ellen Moriarty

Wednesday, April 25, 2018

Hue Knew? Choose the Right Color for Brand Success

What’s your favorite color? I have two-Red and Orange. I’ve always gravitated toward red and orange because it’s vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory: Studies show that color can persuade and affect consumer behavior—something that marketers need to understand as we approach branding.

How do you choose the right colors that resonate with your audience? Which color is likely to convince a customer to buy your product? This is where we turn to the patterns that emerge in color perceptions:

In the study, Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products were based on color alone. In another study, The Interactive Effects of Colors, researchers found the relationship between brands and color hinges on “the perceived appropriateness of the color being used for the particular brand.” In other words, the color must "fit" the brand personality and product profile.

As you choose colors for your brand, it’s important to consider that brand personality association. Start by first identifying your brand personality. Below is the basic guideline for developing that profile:

 
The next step is to choose color(s) accordingly. While feelings associated with colors are open to personal interpretation, there is generally accepted color theory based on how the majority of people respond to specific colors. For example, red and yellow induce appetite; blue suppresses appetite; green signals serenity and natural, earth-friendly vibes, etc. The chart below captures that general color theory:

https://2.bp.blogspot.com/-2dEmo39tsqU/WuDhoZerdwI/AAAAAAAAA2E/Hy5lmT96O90rQ_Xk4QSeA_zZHNMimJ9yACEwYBhgL/s1600/color-and-emotions.png
Source: Contentmart

Does your brand fall in line with contemporary color theory? Which color best suits your product line?

Good luck!

Ellen Moriarty

Thursday, April 19, 2018

Four Tips for Strengthening Your Supply Chain

To remain relevant in the face of competition, it’s essential to build and strengthen the supply chain. At Shamrock, we’ve been building strategic partnerships with suppliers for more than 35 years. That’s our business model. Because we’ve managed our business this way from day one, building a reliable supply chain has truly become a byproduct of our charge to provide our customers with the marketing solutions that meet their evolving needs.

This model has fueled our charge to diversify our product and service offerings. It’s all about supply and demand: Shamrock’s success lies, in part, in our commitment to respond to the growing needs of our customers by expanding our scope to deliver integrated marketing solutions. Three decades ago, Shamrock was a print broker. Today, we’re a full-service marketing and communications agency with a national footprint and a dedicated supply chain.

That said, we’ve learned a few things over the years about supply chain management. Here’s four tips:

1. Vet & align your suppliers.
Clearly product/service quality and reliability are essential. But go the extra step to make sure that your suppliers are in alignment with your brand’s core values. Environmental sustainability, animal-friendly testing, industry best-practices, etc. Identify the risks and rewards associated with your suppliers and adjust accordingly.

2. Set expectations & establish open communication.
Start by outlining what’s expected—from every angle (vendor to agency and agency to client). At the end of the day, you’re responsible for delivering the product to the client, so make sure that your supplier can deliver on his/her end. Based on that scope-of-work agreement, outline your needs and expectations and provide a clear path for ongoing communication.

3. Maintain accountability.
Hold your supplier partners to stringent quality audits and benchmarks. At Shamrock, we lean on our suppliers to drive innovation and cost efficiencies, which then allows us to compete by delivering the best in quality, turnaround and price.

4. Collaborate with industry leaders & peers.
Best practices are best when they’re shared: We can all learn from one another. Collaboration can lead to innovation, new processes, improved quality standards, new delivery options—the list goes on.

If you’re looking to sharpen your competitive edge, evaluating your supply chain processes is a good first step. As the saying goes, you’re only as good as your last performance. Or product launch. Or campaign. It’s up to you to make it a great one.

All the best,
Tim Connor   

Wednesday, April 11, 2018

Cheer on Your Team—and Everybody Wins. What kind of teammate are you?

Most of us have been on both the winning and losing side of team play. While it’s usually much more enjoyable to be with the first group, there is value in, and benefits to be gained from, being part of a team regardless of outcome.

Group competitions provide an opportunity to observe and watch others succeed and fail. That success/failure observation is how we learn. It gives us insight into solving the problem or task at hand; and it also models behavior for managing victory or defeat.

These lessons are just as important on a basketball court as they are in a corporate meeting room. The intrinsic rewards of being part of a successful team is powerful: Why do great individual athletes, like Michael Phelps, seem to get more fired up and excited to win relay races than individual events? It’s the exhilarating feeling of being part of something bigger than oneself.

When I think of teamwork, I think of creating synergy, or an environment where The whole is greater than the sum of its parts. First coined by the philosopher Aristotle, this phrase aptly defines the modern concept of synergy. For anyone who has played team sports, it echoes the T.E.A.M. acronym—together, everyone achieves more.

In Gung Ho!, we learn that the gift of the goose is to cheer each other on. Everyone needs a pat on the back, to feel appreciated and valued. Take time to reflect on your actions and contributions as part of your corporate team: What kind of teammate are you? Are you looking to get “the credit”, or do you seek to make others better? Do you thrive on teamwork, or do you prefer to work independently?

What is your contribution to your company’s culture, or your team’s objective? Do you inspire with a positive approach and attitude, or do you hold the team back with negativity?

My personal mission is to help companies, clients and colleagues perform at their highest levels. It is a thrill to watch the process of a team removing barriers and finding ways to raise the standard. When we are successful, we celebrate as a team – which is more fun than a party of one…

What does your company do to promote teamwork? Please chime in our Facebook page.

Bob De Garmo

Wednesday, April 4, 2018

Use Customer Personas for Better Marketing Outcomes

Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day: According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. So, as a marketer, how do you make sure your customers don’t simply scroll right by your content?

Make it personal.

By connecting with your audience in more personal and relatable ways, you make stronger and more memorable brand connections. So, it follows that the best way to make such connections is to first get to know your audience or your customers—and then create campaigns that speak directly to them. This is where personas come into play.

Hubspot describes them well: "Buyer personas are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.”

Source: Hubspot

To develop accurate customer personas, research is essential—you have to dig down beneath the surface to gather the personal data about your customer that paints a crystal-clear picture about who they really are:
  • What is their age and gender?
  • Which social media platforms do they use: Are they Facebook devotees or all Snapchat?
  • What TV shows do they watch: 60 Minutes? Game of Thrones?
  • What are their values: Are they intent on making a difference through social change? Strong supporters of U.S. veterans?
  • What is their digital capacity: Are they avid smartphone users or adverse to constant connectivity?

Click here to download Hubspot’s worksheet for creating customer personas.

The goal is to put yourself in your customer’s shoes to create a detailed and accurate profile. And then, to use that information to your brand advantage by aligning your marketing plan: Send brand messaging using social media channels where your customer persona spends his/her time; use messaging that speaks your customer persona’s language—and resonates with his/her value system; provide special offers that solve your customer persona’s problems, etc. 

The more questions we ask and the clearer “customer” picture we paint, allows us to be more effective in our marketing efforts. Are you currently using customer personas? I’m interested in your feedback.

Ellen Moriarty

Wednesday, March 28, 2018

Dead Sales Leads? Revive Them with Strategic Lead Nurturing.

When we’re making a purchase, most of us shop around for the best deal—or the best quality, or service, or all of the above. Which is why most leads don’t immediately convert to sales, regardless of where they enter the sales funnel.

According to MarketingSherpa, 73% of leads are not ready to buy when they first give you their contact details. This is where lead nurturing comes in: These strategic campaigns work to create relationships and encourage consumers or businesses to become active prospects, and eventually, customers.

Now more than ever, we’re finding that people don’t want to feel like they’re just a number; they want a personal connection. And above all, they want content to be relevant to them. 

A recent article in Entrepreneur magazine concurs: “You can no longer create a single funnel or lead magnet and expect success. Your audience are at different stages, and your job as a marketer is to give them the right content at the right time.”

Again, it’s about getting personal: It’s important to first build intimacy with your audience—you can’t sell 24/7. Work to create relationships by providing value and quality, not quantity. Do that by considering where your contacts are in the sales funnel. The Entrepreneur article explains that scenario, placing prospects into three buckets:
  • The Sidewalk: Those who are not aware they have a pain or problem
  • The Slow Lane: Those who are aware they have a problem, but don't know enough about the process or methodology to move forward
  • The Fast Lane: Those who are ready to commit to a solution, but need more information about what the solution is
After you identify where your leads fall, create specific messaging for each: This brings intimacy into your lead generation and becomes relevant to the right people at the right time:
https://drive.google.com/file/d/1PkS7TNlGYuG1hz0Jmk0v2ZSiqmr7SNx3/view?usp=sharing
Click to view infographic

  • People in your sidewalk are not aware of their problem, so you need to produce micro content that illuminates their pain.
  • If they're in your slow lane you need to educate them of your process, which means more in-depth content (articles, guides, longer videos, etc.).
  • Once they enter your fast lane, you can share intimate and detailed content with them, such as webinars, training sessions and phone calls.
Shamrock helps our clients manage lead nurturing campaigns—making meaningful, personal connections (with the right message, at the right time) using an automated marketing platform. Click on the image to view the infographic on the importance of using lead nurturing.

How do you nurture your sales leads? If you’re interested in learning more about content strategies and automated tools for lead nurturing campaign management, connect with me on LinkedIn.
 
Ellen Moriarty
 

Wednesday, March 21, 2018

Marketing with Alexa (and other smart speakers)

Artificial intelligence has made its splash debut—and clearly, it’s here to stay. Given the popularity of voice-activated speakers like Amazon Alexa and Apple’s new HomePod, most of us are familiar with the power and influence of AI technology.  

One in six Americans own a voice-controlled smart speaker (up 128% from January 2017, according to an Edison Research poll). And more than half (57%) of smart speaker owners have used the devices to complete a purchase. Clearly, these smart speakers and similar devices hold enormous opportunities and implications for marketing.

The key to successful marketing lies in the ability to deliver the right message, to the right audience, at the right time, using the right channels—and AI can drive that process. The intuitive, voice-activated software gives us smarter searches; more personal, targeted touches; and refined, more relevant content delivery.

Because most owners use their smart speakers for voice searches, the devices greatly increase the importance of voice search optimization and audio content marketing. Before you jump in, first do your research to find out if your target audience is using these AI devices: Learn what questions they ask and how they interact with their speakers.

Next, it’s important to optimize your content so that they can find it: Because most people use questions to search using their smart speakers, research what the most common questions are for your industry or product line. Include those key words and phrases in your online content (website, Facebook page, blog, etc.)
 
After you align your messaging, how do you use that smart-speaker-optimized marketing content to promote your brand? Here’s a few ideas:  
  • Advertise targeted content during daily flash briefings
  • Establish your brand as a thought leader regarding topics relevant to your customers by releasing podcasts
  • Place ads on Spotify or Pandora: Sixty-eight percent of users listen to music on their smart speakers
Many industry experts believe that as technology advances, AI will continue to manage the rote mechanics of marketing, making sense of big data and providing the analytics that we need to make more meaningful customer connections, while leaving the creative content work for us humans. 
 
One thing we know for sure: This is only the beginning. It will be exciting to see where AI takes us.
 
All the best,
Tim Connor

Wednesday, March 14, 2018

Pick A Winner: The Perfect Tournament Bracket

Who’s in? Who got left out? The excitement of March Madness is here! At this point in the NCAA tournament, we all have perfect brackets—but that will likely change on day one. At least for the majority of us: The odds of picking a perfect bracket are 1 in 9,223,372,036,854,775,808 (or 1 in 9.2 quintillion). Wrap your mind around those odds!

Our friends at Alta Partners host an annual March Madness Bracket Challenge in which they designate funds for a charity. At this time last year, I was working to lead a team for The Leukemia & Lymphoma Society's (LLS) Man & Woman of the Year Campaign to raise money for cancer research. Alta Partners donated their proceeds to that campaign, which made a huge impact on my team’s campaign—and a life-changing effect on those who are bravely fighting blood cancers.
http://www.altapartnersllc.com/tt/2018tourney/default.html
This year, Alta Partners is at it again: The Malachi House is the charitable recipient of this year’s bracket challenge. If you’re not familiar, Malachi House is a Cleveland-based ministry that serves people who are terminally ill—all genders, races, religions and national origins, and without cost to the resident or family. This Home ministers to individuals who need an available caregiver, who have limited or no financial resources and need special home care in the final stages of their life. Malachi House is a very special place, and one that our Shamrock family has supported for many years.

So, if you’re looking to pick the perfect bracket, you can’t go wrong by jumping in on the Alta Partners challenge, because the residents at Malachi House win, no matter which teams end up in the finals.

ENTRIES ARE DUE BY MARCH 21st. To sign up ($25 entry fee) and fill out your bracket, follow the link below:
http://www.altapartnersllc.com/tt/2018tourney/default.html

Good luck!
Tim Connor

Wednesday, March 7, 2018

Use Promotional Products to Make Brand Impressions

In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline

Think about it: How many logoed t-shirts do you have in your closet? I’ve got a stack of them—and I’m not alone: Statistics show that, on average, Americans keep t-shirts for 6.3 months, tallying 2,450 impressions. It’s a great example of how a promotional item makes a tangible, lasting brand statement.

These recent statistics from the Promotional Products Association International (PPAI) 2017 Consumer Study speak to the resonating power of promotional products in marketing:
  • 89% of consumers received a promotional product in the last six months. Of those consumers,
  • 79% researched the brand, and
  • 83% are more likely to do business with the brand
Are promotional products part of your current marketing program? Consider that promotional products are the most highly regarded form of advertising (Advertising Specialty Institute 2016). Here’s a few additional statistics to consider as you review and refresh your marketing plan for next quarter:

Which premium items will provide you the best return on your investment? 
  • Pens + Impressions = Best Value:
    The cost per impression is less than 1/10th of a cent in the United States
Which items generate the most impressions?
  • Bags generate more impressions in the U.S. than any other promotional item;
    50% of U.S. consumers own promotional bags
Looking to influence opinions about your brand? The top 5 influential products on opinion of
advertisers:
  1. USB drives
  2. Outerwear
  3. Drinkware
  4. Writing instruments
  5. Performance wear
At Shamrock, our value is not merely sourcing highest quality promotional items at the best price—it’s our ability to connect online and offline channels to complement each other and work together to deliver the message in the most powerful and effective way. The result of that integrated marketing effort is a memorable brand impression. 

If you’d like to talk about integrating promotional products as part of your next campaign, email me at tberry@shamrockcompanies.net

Tim Berry

Wednesday, February 28, 2018

Create an Engaging Corporate Culture

Many of us spend the greater part of our waking hours at work. In fact, the average person will spend 90,000 hours at work over his/her lifetime. That’s a lot of time invested—so we ought to find ways to make the very most of it.

At Shamrock, we’ve always worked to create an engaging, creative work environment. Ours is a workplace that commits to our local communities, to giving back, to serving our customers, to fostering teamwork, to empowering our employees, to creating relationships—Shamrock is more than a place to work; it’s the opportunity to be part of something much bigger.
That commitment is what has shaped our unique corporate culture: More than 15 years ago, we implemented programs that continue to support—and identify—who we are and how we choose to make success happen for our employees, partners and clients. These programs are based on the management books by Ken Blanchard and Sheldon Bowles: Ravings Fans, Gung Ho!, and Fish.
Here’s a snapshot of the guiding principles:

RAVING FANS. The foundation of this customer-service directive is very simple:
  • Decide what you want
  • Discover what the customer wants
  • Deliver plus-one (Go over and above. Always)
GUNG HO! teaches that everybody plays an important role, whether that be selling, assembling or answering the phone. To that end, we must empower our employees, and get out of the way so they can do their jobs. Takeaways from Gung Ho! are:
  • Do worthwhile work
  • Be in charge of achieving goals
  • Celebration – cheering each other on
FISH. An extension of Gung Ho!, Fish promotes a super-positive work environment and is based on key customer-focused ideas:
  • Be Present. Be emotionally invested: Put your phone down, look people in the eye, and really focus on what you are doing and the people you are doing it with.
  • Choose Your Attitude. Take responsibility for how you respond to people. You have the power to consciously choose how you are going to treat others or manage your stress—own it.
  • Make Their Day. Find simple ways to serve and delight people in meaningful and memorable ways.
  • Play. Make what you do at work enjoyable and fun. Take your work seriously, not yourself: The energy you create is truly contagious.

These philosophies contribute to Shamrock’s unique culture—and we continue to identify new ways to incorporate these into our everyday operations. Beyond that, I’ve learned that trust goes a long way toward framing corporate culture.  Without it, people tend to operate in silos and find themselves isolated from the group. By working to establish open, honest communication—in dealing with both positive and negative issues—you can foster a greater sense of team and gain credibility with your employees. 

Always, I’m interested in your feedback. Share your corporate culture ideas with me on LinkedIn:
Bob De Garmo

Wednesday, February 21, 2018

Boost Conversion Rates: 8 Email Marketing Tips for 2018

I’m always impressed by a creative email subject line—one that grabs my attention and makes me click and open. In the marketing business, that’s pure gold: The ability to make a brand connection with your audience and prompt the desired response.

Email is a great way to make those connections, while getting the most bang for your marketing buck: Not only do 72% of consumers prefer email as their primary means of communicating with brands, but email offers a $44 ROI for every $1 spent. (Campaign Monitor). When it comes to successful email marketing, there are a few very simple rules that can help boost your click-through rates:
  1. Optimize for mobile. If your email platform isn’t mobile-friendly, you’re missing the boat. Statistics show that 56% of emails are opened and read on mobile devices—so if your email isn’t formatted for mobile, the reader will likely miss out on important content.
  2. Segment your list. One-size email marketing is out; personalized brand connections are in. By segmenting your distribution list, you can tailor your email message to speak directly to your audience based on region, market, age, gender, etc. The result is a more relevant and personalized brand touch.
  3. Automate your email. Automated or triggered emails deliver an astounding 624% higher conversion rate than everyday business emails (Venture Beat). A few ideas for triggered email content includes: Welcome, Thank you (post sale or post meeting), Upsell opportunity, or Milestone event.
  4. Make your subject line sing. No matter how compelling your email content, you’ve got to get them to open it first: 33% of email recipients open email based on subject lines alone (Convince & Convert). And don’t be afraid to get personal: According to Campaign Monitor data, a personalized email subject line boosts open rates by 26%, and increases click-through rates by 14%.
  5. Add video. We know by now that video helps drive people to your website. But according to eMarketer, video in emails can also increase clicks, shares, and forwards as much as 50%.
  6. Include a call to action (CTA). Your email content needs to be compelling, relevant—and it also needs a strong CTA, even if it is as simple as asking the reader to share on twitter or click through to a landing page. Consider using words such as “now” or “today” or add an incentive to help boost participation.
  7. Time it right. The day of the week and time of day your email is sent effects open rates. Research from GetResponse shows that Tuesday is the best day of the week to send emails (followed by Thursday and Wednesday); and 10 a.m. is the best time to hit send.
  8. Know your audience. It sounds like an obvious rule of thumb, but too often marketers ignore their loyal base of customers, members or donors because they are too focused on chasing new prospects. Existing customers are one of the biggest untapped resources in marketing: The probability of selling to a customer is 60-70% (compared with 5-20% for new prospects).
Email marketing requires nuances, that when considered, can drastically improve your chances of making solid brand connections. If you’re interested in learning more about smart email marketing, or if you’d like to bounce your best subject line ideas off of me, I’m all ears: tconnor@shamrockcompanies.net

Good luck!
Tim Connor

Wednesday, February 14, 2018

Change Your Life with The 5 Second Rule

When Alabama was down at the half during the 2018 College Football Playoff National Championship game, Nick Saban made a change. None of us knows how long Saban pondered the thought, but the fact is that the Crimson Tide came out in the second half with a new quarterback—and a new attitude. University of Alabama went on to defeat the University of Georgia in a come-from-behind win.

I gotta be honest: I was really rooting for Georgia. But, I respect that it took guts for Saban to pull his starter and put in a freshman quarterback. It was pure genius. Acting on his thought is what created the change, which ignited the offense, which ultimately won the game and the title. That moment of action is the principle behind one of the best books I read last year: The 5 Second Rule by Mel Robbins.

If you haven’t read it, here’s a quick summary: According to Robbins…

Knowing what to do will never be enough.

Knowing why you need to do it will never be enough.

Robbins says it’s not as simple as deciding to do something. “There’s something foundational that has to happen before we can take action, and that is we must learn to conquer our own feelings.

She explains: “Because of the way your brain is wired, when your thoughts and feelings are at war, when there is a discourse between what you know you should be doing and what you feel like doing, your feelings are always going to win.

“What we need is something that’s going to launch us into a state of action.

“If you don’t start doing the things you don’t feel like doing, you will wake up one year from today and be in exactly the same place.”

The one-liner definition of the 5 second rule is this: If you have an impulse to act on a goal, you must physically move within 5 seconds or your brain will kill the idea.

“The moment you feel yourself hesitate (when you know you should do something) start counting backward 5-4-3-2-1, then GO. The Rule is a proven form of metacognition. When you use it, you shift mental gears, interrupt your habit of overthinking and awaken your pre-frontal cortex – making change easy. The rule acts as a ‘starting ritual’ that breaks bad habits and triggers positive new behavior change.”

https://www.bing.com/videos/search?q=mel+robbins+ted+talk&view=detail&mid=7E7FAAB0DA83F266F7A77E7FAAB0DA83F266F7A7&FORM=VIRE
Click here to watch

It makes sense, right? Most of us fall into everyday routines. We get comfortable. But sometimes it takes moving beyond that comfort zone and shaking things up to spark change that leads to the action needed to take the first step toward reaching your goal.

The book is a quick read; and Robbins also covers the material in a TED Talk Robbins has given me a new perspective and has prompted me make some quick-fire changes. It’s well worth your time. You’ve got 5 seconds to get on it…

Good luck!
Tim Connor

Wednesday, February 7, 2018

Optimize Your Co-op Marketing Program. We’ll Show You How.

Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage.

At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company has two locations or 200, this online tool helps protect brand standards while creating efficiencies that reduce administrative time, and ultimately, save money.

https://drive.google.com/file/d/1Pw5JaaNNv7Ze8JxI5WSiqrgWeCYaVND5/view
Click to View

The genius of this online tool is that it automates everyday co-op marketing program management. Because the platform is modular by design, it allows companies to use only the functions that they need, while implementing and managing those brand-driven touches (think product brochures, email campaigns, approved display ads, promotional items, etc.) directly from their desktops.
 
This easy-to-implement co-op marketing platform provided big results for one of our clients—a major international heavy equipment manufacturer—helping them grow the promotional segment of their business by 200%. If you’re interested in learning more about this co-op management tool, click the link below to read the full story:

Are you struggling to manage marketing or co-op programs at multiple locations? If you’re interested in learning more about Shamrock’s co-op tool, I’m happy to provide a quick demo. Connect with me at klawlor@shamrockcompanies.net

Kathy Lawlor 

Wednesday, January 31, 2018

5 Sales Presentation Tips You Need To Know

Whether your business is selling widgets or creative ideas, you must make sales to drive revenue. And if you’re selling, then you’re also pitching to potential customers. I’ve been in sales for more than 20 years and have learned a few things along the way that are worth sharing:

The most important part of your sales presentation is the pre-meeting discovery call to uncover your prospect’s issues and needs. Your presentation should respond to everything you learned. Very similar to a job interview, ask the customer what they are looking for in a candidate, then spend the interview positioning yourself accordingly.

Next is preparation. For me, the more prepared I am, the more relaxed and genuine I am. It improves my ability to interact without losing concentration or control of the presentation. Don’t confuse this with a memorized speech: Preparation is about aligning the content and key points that I want to communicate.

An article in Entrepreneur magazine offers some tips for the next step: Sitting down with the potential customer. Here’s a summary of 5 tips to help you refine your sales presentation for greater success:

1.Avoid product knowledge mistakes.
There are three common pitfalls to avoid regarding product knowledge:
1. Not knowing your product
2. Sharing too much about your product
3. Not knowing your competition

The article sums it up well: “You can never know too much but you can certainly talk too much. Become an expert with your product and be able to discuss features, advantages, and benefits better than anyone. When comparing products, know how your product is different, know the advantages, and know how to make sense of the purchase.


2. Control your presentation.
Leading with solid preparation, your ultimate goal is to gain complete control while presenting. “The way to gain control is by getting an agreement. Get the buyer’s full attention, get the product away from other products so they aren’t distracted, and present the product while in full control.”

3. Find what the buyer values.
Tell your customer what you’re going to do and get an agreement. Example: What matters most to you when you purchase uniforms for your staff? Are you looking first for quality or lowest cost? Quality? Great, then let’s discuss how our vendor network allows us to provide the best in brand-name quality.

“Be interesting and reassure the customer with any concerns. Break your presentation down into parts. Know where you’re going to start and end. Always get permission to give the presentation, address the time (how long it’ll take), invite any questions they may have, and start in the same place every time you give the presentation. You want stability for yourself.”

4. Avoid making lazy mistakes.
Always do a demonstration. Don’t take the opportunity for granted when you sit down with your customer. With today’s technology, demonstrations need not be time consuming, but rather, engaging and informative exchanges with your potential customer.

5. Anticipate objections.
You’re going to get objections when you try and do a sales presentation—it happens to the best of us.

“I don’t need to see how it operates”

“I know all about it”

“Don’t shortcut the presentation because this is where you build value. Understand that these objections are reactions, not valid objections. To handle these, be committed to your demonstration. You have to know that your demonstration will be of value to your client.”

Access the full article here: http://entm.ag/ebh

Do you have sales presentation tips that aren’t on this list? I’d like to hear them. Connect with me @ bdegarmo@shamrockcompanies.net

Good luck!
Bob De Garmo

Wednesday, January 24, 2018

Video Marketing Trends You Need to Know

It’s no surprise that in today’s mobile world, incorporating video in your marketing program is essential to making brand connections with your customers. MarketingProfs today released an infographic that sums up the state of video marketing, capturing the latest data about video and trends to watch in 2018. Here are a few highlights:

•    Video content earns 12 times more shares than text and images combined
•    Viewers retain 95% of a message when they see it in a video, as compared to only 10% when they read text
•    Live streaming video is gaining momentum: 82% of consumers polled preferred live video to static social media posts
•    Bite-sized video content and personalized video will be used more and more: 61% of customers prefer custom and individualized content
•    If you aren’t on Instagram already, consider jumping in: In 2017, 8 out of 10 users followed at
•    The new YouTube mobile sharing app will prompt marketers to create more engaging content
Click here to view infographic
least one business on their feed

The infographic below provides the entire video marketing forecast in format that is quick and easy to digest.

There’s no time like the present to evaluate and realign your marketing strategy to make sure you’re maximizing your efforts and your budget. If you’d like some creative ideas for ways to infuse your existing media outreach with video content, connect with me @emoriarty@shamrockcompanies.net.

Ellen Moriarty

Wednesday, January 17, 2018

5 Print Marketing Trends For 2018

While we’re all fast at work keeping up with today’s click-through, digital-driven pace, the print industry is experiencing a quiet revival. Perhaps that resurgence is because of its perceived value: A tangible printed piece like a brochure (or ad, or sign…) makes a memorable brand connection with an audience while offering a shelf life that far outlasts a typical social media scroll.

The latest statistics show that expected growth for commercial printing is 1.5% - 3% in 2018, with sales expected to total $84 billion–that’s 9.1% above 2011. That growth is slated to continue through 2024.

This year, Shamrock celebrates 35 years as a print and marketing solutions provider. We’ve grown and diversified along with the advent of digital technology, understanding that there’s not only room for both in your marketing arsenal—but that incorporating both digital channels and tactile touches is essential to success: Print is an important part of a balanced, integrated marketing strategy.

Here are five print marketing trends to consider implementing as part of your marketing effort this year:

Personalization. Customized content creates unique value—and greater relevance. Personalization used to be a novelty; but today, people expect products and services to be adapted and relevant to them: The more you connect with your audience through personalization, the more resistance is dropped. Making a personalized connection increases customer engagement with your brand.

Print & digital integration. Blending online and offline channels as part of an integrated marketing strategy is the key to driving higher conversion rates and making lasting brand impressions. Use your print media to link your audience back to your blog, a landing page, an exclusive video, website or to one of social media channels.

Custom/unique coupon codes. Using a unique coupon is a smart strategy for not only increasing customer engagement but also in gathering personal data about your target audience. Unique coupon codes generate higher ROI than generic coupon codes because they cannot be shared or reproduced—they are aimed at an individual, which creates a more personal connection and an exclusive feel.

Color. According to Pantone, color in 2018 will go bolder—a proven way to make a statement with your audience: Pantone also predicts continued print marketing trends in iridescent color palettes and a move away from pastels. Color evokes emotion, can change a mood and helps tell your brand story—which will you choose to share your brand narrative?

Texture. A study from the University of Iowa found that haptic (touch) memory is the type of memory that has the strongest impact on the human brain. The physical act of holding something makes a stronger connection with the audiences. And so, using print media engages our haptic memory, creating lasting brand awareness. Adding glosses, raised ink, embossing, matte finishes—these create interesting texture for even greater brand connections.

Which of these print marketing trends will you embrace this year? I’m interested in your feedback.
tconnor@shamrockcompanies.net

Tim Connor

Thursday, January 11, 2018

Shamrock Named to the Print + Promo Top 50 Distributors for 2017

The industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website:

“The list, which serves as a barometer for industry health, offers insight into how external factors, like mergers and acquisitions, the economy and political climate, influence print volume among print resellers. For our 2017 Top 50 Distributors list, we evaluated more than 70 companies, totaling $3.50 billion—the distributor segment’s best showing since 2008. We also asked distributors to report how much business they do in major product categories, including printed forms, labels & tags, commercial printing, direct mail, promotional products and more.”

The industry resource reported that among the Top 50 companies…

Promotional products are driving sales revenue: There was an increase in sales for six of nine product categories, with promotional products taking the No. 1 spot due to a $384 million increase in revenue compared to 2016.

We’re in good company in Ohio: In all, 22 U.S. states were headquarters to at least one print distributor on the list. Ohio was the winner with seven Top 50 distributors.

To read the entire article, click on the link below:
http://www.goprintandpromo.com/article/printpromo-announces-the-2017-top-50-distributors/

On behalf of our entire team at Shamrock, we’re proud to be recognized among the industry’s top distributors and thank our clients, suppliers and vendor partners for sharing in that success.

Here’s to moving on up in 2018!

Tim Connor

Wednesday, January 3, 2018

6 TED Talks to Help You Reach Your Goals in 2018

It’s time for a new beginning, to embark on the journey of a new year filled with opportunities. Whether you’re a person who makes New Year’s resolutions or sets performance goals for yourself and/or your business, it’s nice to have some extra motivation and guidance to help you stay the course.

We found a list of six TED talks compiled by The Ritz-Carlton Leadership Center that offers advice on goal-setting and how to follow through on the actions needed to achieve your goals and dreams:

1) Try Something New for 30 Days by Matt Cutts
In this three-minute TED Talk, the speaker shows how small steps can lead to big adventures. Inviting activity into your life seems to lead to a richer experience.
https://www.ted.com/talks/matt_cutts_try_something_new_for_30_days
2) 5 Ways to Kill Your Dreams by Bel Pesce
In this six-minute TED Talk, the speaker shares five lines of thought that will keep you from reaching your goals, and she also emphasizes the significance of the journey.

3) Four Keys for Setting and Achieving Goals by William Barr
In this eight-minute TED Talk, the speaker shares how he was able to build one of the nation’s largest home improvement companies.

4) If You Want to Achieve Your Goals, Don’t Focus on Them by Reggie Rivers
In this 11-minute TED Talk, the speaker shares how focusing on the goals can actually prevent you from achieving your goals. By focusing on your behaviors, you will be more driven to follow through.

5) The Key to Success? Grit by Angela Lee Duckworth
In this 6-minute TED Talk, the speaker shares how grit is a key ingredient for success. She encourages the audience to live life as a marathon and not a sprint.
https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance
6) The Power of Believing That You Can Improve by Carol Dweck
In this 11-minute TED Talk, the speaker shares how adopting a growth mindset can open you up to greater success. She encourages the audience to see a challenge as a “yet” opportunity.

The fresh start of a new year offers a host of exciting new opportunities, changes and challenges. With the help of these resources, we hope you’ll be making the very most of 2018. Always, we welcome your input: If you have other TED talks to add to this list, please connect with Shamrock on Facebook.

Good luck—and happy new year!
Tim Connor