Wednesday, August 15, 2018

Practice Self-care for Your Personal Brand: 4 Easy Steps

There’s a lot of buzz surrounding the importance self-care: the self-initiated effort to assess, and then take an active role in preserving or improving, one’s health. And why not? Being aware of what we need or lack, and then identifying how we can improve, can improve our quality of life.

That same self-reflective, recalibration practice can—and should—be implemented for your personal brand.

But where do you begin?  This article

In Entrepreneur magazine cites four ways to tune up your brand (from Karen Tiber Leland’s book The Brand Mapping Strategy.) Here are Leland’s tips (summarized) from the article:

1. Brand Sound Bites. In today’s limited character world, the need for a succinct brand presentation is essential. This “brand at a glance” functions as a cheat sheet to deliver your brand’s bottom line quickly, efficiently and with maximum impact. It should include:

Stats and specifics that demonstrate the competency and results of your brand.
• Trends. Demonstrate your brand’s relevance to what’s happening in the marketplace by sharing knowledge of leading trends in your field—and how you’re at the forefront.
• Hot tips. One or two timely and helpful pieces of advice can help establish the credibility of your brand. The tips don’t have to be world shattering, just useful.
Points of view and informed insights. Brand thought and industry leaders have strong points of view about their areas of expertise and aren’t shy to share them.

2. Branded Biography. While your profile picture, logo or other visuals may make the first impression when a visitor lands on your website or social media, it’s your biography that often inspires them to dig deeper.

Poorly written “About” sections on your website, too-short summaries on LinkedIn, and sketchy bio sections on Twitter, Facebook and Pinterest can stop an inquiring employer or potential customer in their tracks. On the other hand, a well-written and branded biography can be a pathway to new opportunities.

3. Social Media Profiles. One advantage to having a well-branded bio is that it can function as the source document for creating social media profiles that give your site visitors an immediate feel for your brand.

Using the space provided to its greatest branding advantage is a factor you need to take advantage of. On LinkedIn, for example, the professional headline space (located just under your name) is prime personal-branding real estate. Too often people write only their job title and miss the opportunity to create a mini-narrative of their personal brand.

4. Content Creation. Your branded bio, social media profiles and brand sound bites may form the foundation for your brand, but the graduate-school level of cerebral connection is the content you create.

Four of the best content-creation tactics include: blogging, podcasting, videocasting and writing a book.

As marketers, we understand that our brand is always evolving, so there’s no time like the present to look at your brand profile and give it a refresh. My next priority is updating my LinkedIn profile. Which brand update will you tackle first? Join the conversation on our Facebook page.

Ellen Moriarty

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