6 Reasons to Put Marketing Asset Management on Your Radar

We live in the instant-gratification age. Whether we’re tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings.

As businesses grow, diversify, merge, expand into new markets, and so on, it can become challenging to manage all marketing processes and assets. This is where marketing asset management comes in. This online platform allows you to control all elements of your marketing program throughout their respective lifecycles, from creative, to acquisition, to delivery.

Marketing asset management is the ultimate convenience tool for business marketing: A real-time digital portal, it allows you to easily manage your marketing assets—ideal for these everyday scenarios:

1. When you need to maintain brand control
In today’s digital world, brand impressions are made quickly and have the capacity for instant and mass distribution on a worldwide scale. Control is a must-have for brand integrity: Marketing asset management gives you that command, with one portal that houses all collateral, campaign materials and online store inventory with real-time inventory reporting.

2. When you need to boost brand compliance
The platform allows you to manage or lock-in overall brand image/consistency while allowing certain marketing elements to be personalized specific to a region or audience, providing brand and message integrity in all markets.

3. When you need to simplify collateral management
Because all pre-approved marketing elements are uploaded and managed by one online program, it helps to reduce production costs and cut administrative time for a boost in productivity It also provides tracking data for greater cost control.

4. When you need to eliminate redundancy and versioning issues
No more obsolete collateral: With one central clearinghouse of all marketing elements, you get less waste, more accurate distribution of assets, greater control of “versions” to ensure messgage integrity and accuracy, and more precise tracking of information dissemination.

5. When you need to generate content fast
Today, information flows at near warp-speed, causing consumer dynamics to change at an ever-evolving pace. Marketing asset mangement technology gives you the tools you need to be proactive, and also to react to market changes in a timely manner. Print-on- demand; and manage distribution channels with 24/7 reporting functions.

6. When you need to launch time-sensititve promotions/campaigns/sales
Empower your local marketers, giving them the freedom to direct their message to make stronger customer connections: They’ll get more timely information, directed expressly to their local/regional audience, while still complying with corporate brand image guidelines.

If you’re looking for a smarter way to manage and maximize your marketing program, marketing asset management might be the solution for you. If you’re interested in learning more about how Shamrock can help, connect with me directly: emoriarty@shamrockcompanies.net.

Ellen Moriarty