A recent study from Baylor University found that female college students spend an average of 10 hours a day on their cell phones, while male students spend nearly eight hours. Most of that time is spent texting, followed by emailing, and checking social media feeds (in that order).
That data helped to formulate a targeted marketing solution for my client: a private university with 10,000 students. The university was looking for a new way to connect with students on campus, to foster a greater sense of school pride, tradition and community involvement.
We proposed an outreach program using social media as the main marketing channel to build those connections. And here’s why:
--It’s immediate. Social media campaigns centered around campus events, activities and performances spark interest and reaction in real time
--It’s transcendent. Social media feeds are effective in creating buzz before and after an event; and are shared with friends/family/community for a broader reach
--It’s engaging. These campaigns generate excitement about campus events that connect people as part of a shared experience—whether students are participants, are following an event feed, or are merely reacting to or sharing a post
--It’s personal. Students want to hear from other students—using students as the voice of the campaign creates a more compelling connection than does the message delivered by a third party
Which is the best channel for marketers to connect with you? Consider that question as you craft your next campaign.
Best of luck,