I'm not giving away any secrets by saying it's been a hot, hot summer. And, of course, it's hot in Dallas. But things are really heating up at Shamrock's Dallas office, thanks to the cool business strategies being lead by Dave Fechter, Shamrock's executive vice president of operations.
For the past nine months Dave's been recruiting a whole new sales team in Dallas. What was once a nice distribution center with zero sales presence has now become one of the hottest properties Shamrock owns, complete with 6 new sales reps who are geared up to sell everything Shamrock has to offer, from marketing and design to promotion to data management to telemarketing and, naturally, print and distribution.
Dave has recruited more than a handful of sales reps who've successfully proven that they have an entrepreneurial spirit and demonstrated their rarefied achievement to sell printing to a boat load of customers. Within the next couple of months, Dave hopes to recruit two more Shamrock reps in the Dallas market.
According to Dave, one big incentive for this powerhouse team is Shamrock's incentive package, which rewards entrepreneurship and hard work.
Dave also told me that another big selling point for the Dallas sales team is the cross-selling orientation at Shamrock's corporate headquarters in Cleveland, Ohio. When Dave told them they'll have a chance to meet with every one of our Cleveland-based general managers and they'll learn from these successful people how Shamrock has helped them achieve their own personal growth, Dave said "...that was the deal clincher."
ONE LAST THING...
I'm proud to give a big "high-five" to Dave who, with this growth strategy in Dallas, has brought in almost 30 new customers from Dallas. These are customers who are now purchasing more than our printing expertise. They're buying our creative work, our telemarketing programs and much, much more. Yes. It's hot in Dallas. But it's also very cool!
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