KASEY CRABTREE ON SXSW. This week Kasey is a guest blogger. She tells us about SXSW and its importance for business.

First let me tell you a bit about South by Southwest (SXSW). It's a set of film, interactive/technology, and music festivals and conferences that take place every spring in Austin, Texas. It began in 1987, and continues to grow in size every year. If I could sum up SXSW in two words I would say it's a trendsetting conference (for example, Foursquare was introduced a few years ago at SXSW).

Shamrock's interest in SXSW is quite simple: We want to know what the next big trends in interactive/technology will be so that we can prepare to have it, as needed, available to our clients. We always want to keep ahead of the interactive/technology curve to see how new trends can apply to our clients' needs. Actually, I think it's important for any business to know what's ahead in technology and interactive since it affects all our lives.

While I didn't attend SXSW in Texas, I was fortunate to attend a recent luncheon of the American Advertising Federation's Cleveland Chapter, where guests heard from three Northeast Ohio-based speakers who spoke about their experience at this year's SXSW and the future trends we may expect in interactive and technology.

Among the speakers at the Cleveland Ad luncheon was Chad Milburn, who attended SXSW, and introduced his startup. It's called Plotter (http://www.plotterapp.com/), and it won top prize at this year's SXSW Accelerator for interactive, which is a pretty big deal, since you have to be approved to even join the competition. Hooray for Cleveland!

Essentially, Plotter organizes multiple locations onto your phone to plot the locations on your own custom created maps. For example, if you're going on a trip and want to see all of your stops, you can plot out the trip in advance right on to your phone so you won’t be constantly searching for locations. The Plotter app is downloadable at the app store.

Another speaker at the Cleveland luncheon was Markus Vogl, Assistant Professor of Art, Graphic Design Area at the University of Akron. Vogl discussed a project he is working on, called Coded :: Fashion, which he describes as being at the intersection of new media and fashion design. Coded :: Fashion was premiered at the international BIFT/ITAA (Beijing Fashion Institute/International Textile Association) conference in Beijing, China, and you can find out more information about it at coedfashion.com.

The third speaker was Margarita Benitez, an Assistant Professor and fashion technologist with the Fashion School at Kent State University. Benitez talked about computer integrated textile. Her passion lies in interactivity and interaction design with an emphasis on interactivity in textiles and fashion. Her recent research involves working on OSLOOM (http://www.osloom.org/about), designed to create an open source electromechanical thread-controlled floor loom that will be computer controlled. The software will allow anyone to simply weave a photo, import weave ready files from other software (such as Bhakti/Alice photoshop method), and then post the software on a repository for others to further develop or customize into their weaving. Benitez successfully used the "KickStarter" fundraising website to raise $10,000 to fund the OSLOOM project, which is presently in pre-production.

I think Benitez summed up the 2013 SXSW conference nicely when she said, "It was an honor to present at this year's SXSW. It truly is an overwhelming event where all the latest innovation is showcased. We were representing Ohio's academia with a progressive agenda as artists and by doing so we are strengthening Northeast Ohio's position on the forefront of innovation."

I couldn't agree more. Not only are Northeast Ohio entrepreneurs gaining great benefits from the exposure they received from SXSW, but, thankfully, with the help of the American Advertising Federation Cleveland chapter, we're gaining more exposure for the tremendous talent right in our own backyard!

Best Regards,
Kasey

NEITHER RAIN, NOR SLEET... This week Bob talks about keeping positive, whether it's the Cleveland Indians or the workplace.

This year's home opener sold out in 6 minutes on Feb. 25, marking the 21st consecutive home opener sellout and the 20th at Progressive Field, which opened in 1994. It was one of the fastest sellouts in Indians history.

Was it playing our nemesis, the New York Yankees that created this sellout frenzy? Maybe part of it was, but Cleveland fans are always there, giving one for the team. We've sat through home openers that were held in biting cold weather, snow, rain, sleet. You name it, Indians home openers are always flooded with fans.

And even if you're not a baseball fan, you likely heard the Tribe lost to the Yankees. But knowing Indians fans, and being a fan myself, I'm quite sure we'll be back there cheering the team -- and some really good players such as Michael Bourn (OF), Nick Swisher, (1B/OF), Brett Myers (P), Drew Stubbs (OF), Mark Reynolds (1B), Trevor Bauer (P) -- on, up until the last pitch is thrown at the end of the season.

That energy, that enthusiasm, is contagious. I'll bet everyone who was in town for the Tribe's home opener felt it, and was pumped up by the activity around them. That's Cleveland fans. That's who we are.

Now, I challenge you to take that same energy and enthusiasm into work every day. Can you imagine what that might create?

ONE FINAL THOUGHT...

Believe me, I know that every day can't be a home opener, or a solid winning streak, and sometimes it's going to "rain" on your well-planned campaign. But I truly believe that attitude plays a big role in creating a positive outcome -- even if it's something as simple as being in an encouraging environment with your co-workers.

WHY TED IS GOOD FOR CLEVELAND. This week our guest columnist is Kasey Crabtree, social media specialist at Shamrock -- a true fan of TEDxCLE and what it stands for.

Last Thursday I attended TEDxCLE at the Cleveland Museum of Art. I attended TEDxCLE when it first came here in 2010. This one was their fourth and it was worth attending. I'd like to tell you why.

First, let me tell you what TED is. TED was founded in 1984 and had its first annual conference in 1990, in Monterey, California. TED brings together people from three worlds: Technology, Entertainment and Design, and there are two annual conferences, one on the West Coast, and the TEDGlobal in Edinburgh UK.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience, which is what I attended at TEDxCLE.

We had 8 outstanding speakers. Among them were Cleveland innovators who highlighted areas where Cleveland excels. The whole theme was about repurposing, reinventing, and collaborating to be stronger than before. In fact, Joy Roller, President of Global Cleveland summed it up nicely when she said (and I'm paraphrasing here): "...We're called a rust belt city, but let's remember that rust only forms on things that are strong and durable..."

All the speakers were great, but four really touched me, and lent great credibility to Shamrock's Gung Ho! Management Philosophy of collaborating, promoting a positive spirit, and making the world a better place.

I really enjoyed Global Cleveland. Their initiative is to increase the population of Northeast Ohio and promotes the region as a welcoming place for all. Since I'm a boomeranger, someone who lived here, left, and returned to Cleveland, I could appreciate Joy's remarks about Cleveland, which she calls the authentic American City.

Greg Harris, President and CEO, Rock & Roll Hall of Fame & Museum, spoke about icons, and how we associate different artists with specific icons. He told us about speaking to Yoko Ono and asking if she would loan to TEDxCLE John Lennon's guitar from the famous Bed-In in 1969. He persuaded her to do so, since she's a fan of TED and Cleveland. It was amazing to see that icon on the stage.

Mansfield Frazier, Executive Director, Neighborhood Solutions and Founder of Chateau Hough, told us about his organization's competitive grant, won in 2010, which established the country’s first inner-city vineyard. It's a three-quarter acre called Vineyards of Château Hough, located in the inner-city Hough community.

I was fascinated by Jen Margolis & Scott Simon, founders of Thrive Cleveland. It's considered a radical new “happiness incubator” that designs experiences, rooted in science, leading to greater individual and communal happiness.

Jen spoke of the 40% theory of happiness. She said that 50% of our individual level of happiness is determined by our DNA, 10% of our happiness is determined by external circumstances, such as food, water, shelter, etc. According to Jen, 40% of our potential individual level of happiness, which is determined by our intentional thoughts and actions.

Overall, TEDxCLE was an exhilarating experience and displayed the diverse talent and enthusiasm that's making Cleveland one of the most talked-about emerging cities in the country.

Here's to a thriving Cleveland,

Kasey

SPRING TRAINING, BASEBALL AND BUSINESS. This week Bob examines the similarities and differences between baseball and business.

Just as Spring training gives rookies an opportunity to show their stuff and ultimately shine their light, so too does being on their first big project give newer employees a chance at sharing the limelight. And that's just one of many comparisons between baseball and business.

Recently, Fast Company interviewed baseball columnist Jeff Angus The interview primarily discussed baseball metaphors that run through business speak. It's a short interview, but quite interesting, and you can read it here.

I agree with Angus about mentoring raw talent. Like a good sports manager or owner, smart business decision-makers have a knack for hiring young talent and training them to focus on their capabilities. I also agree with his comment that, "...there are plenty of opportunities to get people up to speed before you have to count on them for game-day results." At Shamrock we may start our rookies out on smaller projects, and then provide them with the opportunity to pitch a big one when they've proven they can handle it.

However, I disagree with Angus when he makes the argument that business is much slower to react to the need for change than baseball. Angus says, "Baseball is a perfect example of making yourself over on a regular basis. Every off-season, they debrief, reassess, start a new cycle, bring up young players, try people in new positions." From my perspective, businesses that survive do the same thing, or they lose. Real contenders, whether on the field or in the office, want to win. In business, long-term planning used to be 3-5 years; now it's 1-3 because of change and technology. As with baseball, our lifeblood is young talent, but our backbone is the seasoned professionals who know how to nurture that talent.

One major difference between baseball and business is that baseball team owner can't be fired, since they own the team. This is a fatal sports team flaw that well-run businesses don't have to live with. A company "owner" (in this case, the CEO) can get fired -- by the company's board, its owners or a takeover by senior management -- if he's not doing his job. Often, a bad team owner can do long-term damage to a team. The owner may fire the manager, but the problem still exists if the owner is the core problem. (Thankfully, the Cleveland Indians finally have a world-series caliber manager and an owner who will provide money to bring in good people with world-series experience.)

ONE FINAL THOUGHT... Unlike years ago, baseball -- and its players -- are a business today. Like a business, if they're not managed well, they will fail. Our dilemma, as business people, is that we can't say, "Oh, well, there's always next year."

Handicaps and Hurdles to Reach A Goal. This month Bob focuses on the various events that take place in March as a prelude to "training" for Spring.

In Spring we train for many different things. Sports, of course, comes to mind immediately. Maybe we exercise our bodies more to get in shape for swim season. We may even beef up our workload in anticipation of free time to enjoy summer vacations.

Not everyone is lucky enough to breeze through Spring "training". Some people have to overcome tremendous hurdles to enjoy each season. For example, people with Cystic Fibrosis have to fight every day to enjoy what we take for granted -- breathing in and out without difficulty.

Cystic Fibrosis (CF) has been a big hurdle to overcome in my family. I have lost two cousins to this disease and currently have a 47 year old cousin fighting for her life! This year I asked our Community Involvement Committee to take on a huge challenge and they said "yes," without hesitation. They have agreed to raise $15,000 to help cure Cystic Fibrosis.

I have been involved with raising money for The Northeast Chapter of The Cystic Fibrosis Foundation for several years. In March of 2012 I was asked to join the National Board of CF and help them raise $175,000,000 for their Milestones II campaign in hopes of curing  this disease once and for all. Yes, CURE this disease!

Right now, there is no cure for CF, an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). A defective gene and its protein product cause the body to produce unusually thick, sticky mucus that clogs the lungs and leads to life-threatening lung infections  and obstructs the pancreas and stops natural enzymes from helping the body break down and absorb food. The predicted median age of survival for a person with CF is in the late 30s. I guess you might say my 47 year old cousin is among the lucky ones.

But through funding and research there are bright spots in the future for people with the disease. In March 2012, the FDA approved a drug named Kalydeco which is the first drug to show signs of curing one of the mutations of CF. This will cure 5 percent of the CF population. Some authorities believe that we are within 5 to 7 years away from curing all of the mutations of CF. This will be the first cure of a deadly disease since Polio! As one renowned doctor said to me, "We are on the 5 yard line heading to the goal line!"

At Shamrock, we've undertaken our goal of raising $15,000 through a series of fun fundraiser. Our first fundraiser, which ended March 1^st was a gift basket raffle that includes 2 VIP tickets to the 15th Annual CFF’s Chef's Fantasy Event (a $600 value), which will be held at the Ritz-Carlton in downtown Cleveland on March 9^th. I'm happy to announce that we're on our way to the final goal, having raised $6,800 with this first Shamrock fundraising event!

ONE FINAL THOUGHT... This amazing event truly rocks! And there's still time to buy a ticket. Call Stacey Langal at 216-475-CURE if you'd like to attend the 15^th Annual CFF's Chef's Fantasy on March 9^th. See you there!

WHAT MAKES A GREAT LEADER? This week Bob acknowledges two great presidents with February birthdays and discusses the role of a leader.

Each February we celebrate Presidents' Day as a national holiday that honors two of our country's greatest presidents: George Washington and Abraham Lincoln. Both men were great presidents because, despite their vast difference, they shared similar leadership traits that are just as important today -- in the private and the public sector -- as they were centuries ago.

The style of great leaders may vary but they share the most admirable leadership traits. Whether leader of a country or leader of a company, the following traits are consistent among all successful leaders.

1. Honesty. Leaders who share the good and the bad news with integrity are respected and worth listening to. Trust and honesty go hand-in-hand, and once employees trust their leaders, they will admire them for their honesty and remain loyal to their cause.

2. Compassion. Too many leaders these days manage by the balance sheet, often at the expense of their employees and long-term customer relationships. Talented people want to work for leaders that truly care about their employees and the communities in which they operate.

3. Shared vision and actions. Good leaders provide employees with a consistent message and always live by the corporate values of the vision statement which is shared with everyone. In the end, this produces real business gains because employees understand how their individual performance in the company impacts the corporate outcome.

4. Engagement. Great business leaders have the ability to get all members of their teams engaged. They do this by offering them challenges, seeking their ideas and contributions and providing them with recognition for their contributions.

5. Celebration. In today's work environment, we are working very long hours and we need to take some time to celebrate our successes in order to recharge our batteries.

ONE FINAL THOUGHT...

There are two additional traits that make great leaders. (I also seek these traits in the people hired at Shamrock.) One, a great leader is positive and displays a can-do attitude. A positive attitude is contagious. Two, a great leader needs to know when to back away and when to offer help. Great leaders guide, yet they allow their people to make decisions so that they can learn and grow from the results of their decisions. 

CHOCOLATES ON THE DESK. Did you know that last week was Random Acts of Kindness Week? Bob asks, "What about the other 51 weeks?"

It's nice to know there's a week set aside to practice random acts of kindness. It falls on the week of Valentine's Day, which is a nice extension of the meaning of Valentine's Day, and was first introduced in 2000. This year even the Super Bowl got into the act.

But way before there was an "official" Random Acts of Kindness Week, at Shamrock we were practicing our own random acts of kindness, including employee-managed recognition programs with rewards and incentives. Like random acts of kindness, the payoff of a consistent recognition program is far greater for the giver than the gift itself. Above all, recognition in the workplace encourages employee engagement. Essentially, employee engagement makes for happier employees in a happier workplace.

Employee engagement is a measure of how connected an employee feels with co-workers, and how connected they feel with their company's mission and values. Engaged employees are motivated to succeed, challenged to do better by their peers and take that next step to go beyond average to exceptional performance.

A good recognition program will provide employees with short-term rewards; a great recognition program will engage employees by building a positive culture of fellowship within the organization using awards that are tied to your company values.

Shamrock's company values are based on an entrepreneurial spirit, family values, and teamwork. These values are tied to our Rockin' Rewards program, which was introduced in 2012. Employees receive nominations from other employees for exceeding expectations in a variety of business capacities. Points are awarded in various categories and earned points may be used immediately to purchase items from a catalog, or saved for something as significant as a fully-paid cruise. From its beginning Rockin' Rewards has been popular. It keeps people incentivized to perform, it's fun, easy to manage, and it continually reinforces our corporate values.

Another popular employee recognition program honors employees who have been with Shamrock for one year, and we continue to recognize their value in additional five-year increments.

ONE FINAL THOUGHT...

It would be nice if we all could keep the spirit of Random Acts of Kindness Week alive every day of the year. Actually, it would be very easy to do so, by acknowledging a job well done by placing a small, anonymous gift, like a chocolate, on someone's desk, or just uttering two words -- "thank you."