Use Marketing Asset Management To Drive Association Membership

In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenges. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing.

Marketing asset management (MAM) is a smart solution for managing personalized, brand-driven association marketing initiatives for both your chapters and members.

Efficient program deployment. From a single online portal, MAM allows you to manage your entire marketing effort. Tradeshow banners, apparel, email campaigns: MAM displays the options available to your chapters. Each chapter can then co-brand the items with their location-specific information.

Brand control. MAM delivers the control and consistency that is vitally important to brand protection, with the ease of online ordering and fulfillment. Your association’s brand guidelines are programmed into the site, as is market-specific data, which allows you to pre-program select marketing assets available to specific chapters or regions.

Easy co-op management. MAM has built-in functionality that allows chapters to order pre-approved branded items such as gifts, or promotional items for giveaways, using co-op dollars.

Substantial savings. MAM streamlines the marketing automation process by housing all marketing assets and offering personalization—all with a few clicks. The result is significant savings, both time and money.

Comprehensive. MAM automates day-to-day marketing management within one portal and can be embedded with twitter feeds and other social media links to provide an at-a-glance view of all association marketing activity, from one dashboard.

Do you use a MAM tool for your association marketing? Are you interested in learning more? I’d like to hear from you…klawlor@shamrockcompanies.net.

Kathy Lawlor