At Shamrock, our unique corporate culture is borne from the intentional work that we do—and most importantly, the way in which we do that work. Our charge is to help individuals and companies perform at their highest levels. Here’s how we make that happen for each of our key stakeholders:
Individual Employees. What attitude do you bring to work every day? How does that affect the people around you? We encourage and celebrate the four key concepts in the book FISH:
1. Play – Have fun! Take your job seriously, but don’t take yourself too seriously
2. Make Their Day – Find a way to make someone’s day, every day!
3. Be Present – When talking to someone, give them your full attention
4. Choose Your Attitude – Bring positive energy and enthusiasm to work every day
Implementing these principles is likely to make you better at your job and happier in your work.
The Company. We believe in nurturing a workplace environment where everyone works to make each other better. The book Gung Ho! provides some great guidance with three simple principles:
• Worthwhile work – everyone’s work is worthwhile and important to the company’s success
• Empower employees with the control to achieve the goal
• Cheer each other on!
Work to reimagine your workplace: Create an office/warehouse/jobsite where people are free to ask questions and challenge the status quo. Celebrate teammates through continuous encouragement and positive feedback—this creates a cohesive sense of team comradery where everyone achieves more.
Community & Charity. We believe in giving back and helping others. And we do it together. Shamrock’s Culture Club keeps our team engaged with events like blood drives and kickball games, volunteering and charity fundraising. This provides quality time together away from work, and makes our employees feel better about themselves and the company they work for.
Our Clients. Satisfied clients are not enough; we want our clients to be Raving Fans! In his book, Ken Blanchard explains the three secrets of Raving Fans Customer Service:
Step 1: Decide what you want - Create a detailed vision of your future customer service model centered on your customers.
Step 2: Discover what the customer wants - Be prepared to alter your vision in response to your customer’s feedback and individual needs.
Step 3: Deliver your vision plus one percent - To create a raving fan you need to exceed on delivery of your customer service promise each time the customer deals with you, the customer needs to believe that they can count on you again and again. Consistency creates credibility!
Also consider that Raving Fan clients are less likely to leave, and more likely to offer additional opportunities and expand your business relationship.
Again, at Shamrock, we believe in being more than a company that provides great marketing related products and services. We believe in helping individuals and companies perform at their highest levels. We’ve created a culture where having a positive attitude and helping and cheering each other on is expected. We are proud of our commitment to giving back, and we celebrate when our clients send Raving Fan thank you notes because we’ve succeeded in exceeding their expectations.
We are a trustworthy, effective, and likeable company. Yes, culture matters!
If you’ve got questions about how to implement a corporate culture program like ours at your company, connect with me at bdegarmo@shamrockcompanies.net.
Good luck!
Bob De Garmo
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