Make mobile part of your holiday retail marketing strategy

Is your business ready for the 2015 holiday shopping season? While many retailers already have their holiday marketing programs in motion, if you’re just jumping in now, it’s not too late: Retail marketing doesn’t need to be elaborate. But it does need to be smart.

If mobile isn’t part of your marketing strategy, it should be: In 2014 mobile traffic accounted for 45% of all online traffic. Start by ensuring that your website is mobile-friendly. It’s important for your audience/customers to be able to seamlessly navigate your site via their smartphones.

A successful retail strategy requires an integrated approach that includes online and offline touches. To make a brand impression you need to make connections beyond the purchase. Once they’ve received your product in the mail or they’ve walked out of your store, you don’t want to lose them. Use mobile to keep the brand conversation going (QR codes, digital coupons, etc.).

Always, while you have customers on your site, engage them. Gather the information that you need from your customers to connect with them on a regular basis with content that is relevant to them.

Making that brand connection and then creating an ongoing relationship with your customers is what will feed sales and fuel success. If you’d like more ideas about retail marketing, click here.

It’s still October—don’t think you can’t make an impact this year. Good luck!

Tim Connor