People throw the term world class around a lot. But, what is its true definition? Curious, I went to the web site www.businessdictionary.com to see what was considered business world class, and here's what they state: "Goods, services, and processes that are ranked by customers and industry-experts to be among the best of the best. This designation denotes standard-setting excellence in terms of design, performance, quality, and customer satisfaction and value when compared with all similar items from anywhere in the world."
Pretty good. Even better, for the fifth year in a row (since we've been submitting entries), The Shamrock Companies has been a winner of the World Class Customer Service Award, sponsored by Smart Business, a multi-media company that includes Smart Business Magazines, a network of national journals focused on C-level executives of fast-growth, middle-market and large companies.
Why do we win this award each time we submit an application? I'd like to think it's because we live as we preach. Our Value Statement indicates the following: Customers are Paramount. Customers come first. Meet and exceed customer expectations. Deliver superior products and service. Deliver Value by building brands with integrated marketing solutions. Strive to make every customer a "Raving Fan". At Shamrock, we live the philosophy of the Raving Fan each day.
An integral part of the World Class Customer Service Award is customer testimonials. Of course, if your customers are unable to support all the great things you say about yourself, you obviously won't win this prestigious award. We are fortunate to have customers that appreciate how we provide our services and more than a handful came forward to provide testimonials. I won't list them all, but one stands out among the rest. This customer said, "Never before (and likely never again) have I found an organization so deeply committed to make me a Raving Fan. The Shamrock Companies is single-mindedly focused on this... Shamrock Delivers Plus One... I truly wish Shamrock could teach my other business partners how to better service our business. They are all Rock Stars!"
FINAL THOUGHT:
I believe that the reason each and every employee at Shamrock is a "Rock Star" is because our culture dictates that every employee realizes that they have a vital role in our success. Employees are proud to be a part of the Shamrock team, working together for common goals, sharing successes, and lending a hand when needed are all in a day's work. We couldn't win this award without the backing of each and every one of our employees. Thank you, all!
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