Like a great TV commercial that I actually enjoy viewing over and over again, I’m always impressed by a creative email subject line—one that grabs my attention and makes me click and open. In the marketing business, that’s pure gold: The ability to connect with your audience and prompt the desired response.
Email is a great way to make those connections, while getting the most bang for your marketing buck: Consider that for every $1 spent, email marketing generates $38 in ROI (Campaign Monitor). And when it comes to being a successful email marketer, there are a few very simple rules that can help boost your click-through rates:
1. Optimize for mobile. If your email platform isn’t mobile-friendly, you’re missing the boat. Statistics show that 51% of emails are opened and read on mobile devices—so if your email isn’t formatted for mobile, the reader will likely miss out on important content.
2. Make your subject line sing. No matter how compelling your email content, you’ve got to get them to open it first: 33% of email recipients open email based on subject lines alone (Convince & Convert). And according to recent Campaign Monitor data, a personalized email subject line boosts open rates by 26%.
While researching email subject line development, I came across a great blog post by Danavir Sarria that has some pointers and examples that I found very useful—and I think you will, too. Click on the link below:
The Best Email Subject Lines - Sumome.com
3. Time it right. The day of the week and time of day your email is sent effects open rates. Research from GetResponse shows that Tuesday is the best day of the week to send emails (followed by Thursday and Wednesday); and 10 a.m. is the best time to hit send.
Email marketing isn’t rocket science—but it does require certain nuances, that when considered, can drastically improve your chances of making a brand connection.
Good luck!
Tim Connor
