Picking up where we left off last week… At Shamrock, our unique corporate culture is borne from the intentional work that we do—and most i...

Mission statements. Core values. These are the guiding principles that capture the essence of our businesses, articulating who we are, what ...

At Shamrock, we’re all about sharing the wealth—so we’re reposting this article from Content Marketing Institute that offers valuable tips a...

Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology ma...

When was the last time you used a map instead of GPS? Or an encyclopedia instead of Google?  Times have changed. Technology has evolved. But...

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person's attention span is eight...

In last week’s blog, we talked about the importance of creating customer/buyer personas to drive better marketing outcomes—and what kinds of...