Some people argue that digital technology has dulled our minds. (Even our text messages are auto-corrected!) But the truth is, technology ma...

When was the last time you used a map instead of GPS? Or an encyclopedia instead of Google?  Times have changed. Technology has evolved. But...

Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person's attention span is eight...

In last week’s blog, we talked about the importance of creating customer/buyer personas to drive better marketing outcomes—and what kinds of...

Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume ev...

Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked w...

We’re already past the mid-point in January: So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about re...