Wednesday, February 27, 2019

Refine your processes. Reach your business goals.

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When was the last time you used a map instead of GPS? Or an encyclopedia instead of Google?  Times have changed. Technology has evolved. But...
Wednesday, February 20, 2019

Craft better CTAs. Get better conversions.

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Do I have your attention? If I do, it won’t be for long: According to Statisticbrain.com, the average person's attention span is eight...
Wednesday, February 13, 2019

Convert Leads Using Customer Personas. Here’s How.

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In last week’s blog, we talked about the importance of creating customer/buyer personas to drive better marketing outcomes—and what kinds of...
Wednesday, February 6, 2019

Use Customer Personas for Better Marketing Outcomes

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Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume ev...
Wednesday, January 30, 2019

Choose your words wisely for stronger brand connections.

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Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked w...
Wednesday, January 23, 2019

Change your daily habits: The ultimate deep cleanse for your business

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We’re already past the mid-point in January: So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about re...
Wednesday, January 16, 2019

Build trust by humanizing your brand. Here’s how.

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Is your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with today’s consumers: According to t...