Have you ever watched or read an ad only to immediately forget the advertised product or brand? I know I have. As marketers, we’re tasked w...

We’re already past the mid-point in January: So, how are you doing with those New Year’s resolutions? I’m still hearing people talk about re...

Is your brand trustworthy? While you may be strong in your conviction, your answer might not resonate with today’s consumers: According to t...

Despite the pervasive draw of social media posts, shares and double-taps, email marketing emerges as a solid investment for your brand: Emai...

 Marketing is being shaped by emerging technologies, methods and patterns.  Deep Patel VIP Contributor Author of A Paperboy's Fa...

I’m a big believer in the power of planning. It’s that time of year again when many of us look back at our progress over the past 12 months,...

You wouldn’t meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportuni...