Wednesday, July 29, 2015

Print vs. electronic: The argument reinforces the value of integrated marketing

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The debate has been raging since the rise of digital media: Which is more effective? Print or electronic? If you want people to understand a...
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Thursday, June 18, 2015

Build some muscle in your supply chain

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It’s rare to find a company today that does it all. Outsourcing has become a business necessity—and as such, integrating supply chain manage...
Wednesday, May 6, 2015

Augmented reality. Changing the way we view print—with results that amplify marketing dollars

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It used to be that when we picked up a magazine or newspaper, we actually had to read content to get the advertiser’s brand message. But tha...
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Wednesday, March 25, 2015

Are you using promotional products as part of your marketing program? Make tangible brand connections

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In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to ...
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Thursday, February 19, 2015

The shape of things to come. 3-D technology is changing the way we define printing.

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When people think printing, they think Shamrock. Because Shamrock is an industrial printing resource, among our extensive marketing service ...
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Wednesday, January 28, 2015

Out with the old, in with the new... Changing your daily habits is the ultimate deep cleanse for your business

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We’re already at the end of January: So, how are you doing with those New Year’s resolutions?   I’m still hearing people talk about reorgani...
Thursday, December 18, 2014

Game On. With college bowl season upon us, consider how to build your corporate dream team.

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To be successful, every team needs to develop solid fundamentals, follow a smart playbook, employ a talented coaching staff—an all-star recr...