Wednesday, March 28, 2012

ARE MOBILE PAYMENT APPS DIVINE OR THE DEVIL? This week Bob asks: Is cash dead?

›
I like money. The smelly, dirty, green stuff that you put into your wallet every morning before leaving the house. Plastic also has a specia...
Wednesday, March 21, 2012

FOURSQUARE: A MOBILE APP THAT PROFITS BUSINESSES AND CUSTOMERS. This week Bob turns his blog over to the Shamrock Foursquare Maven, Kasey Crabtree

›
For those of you who may have heard about foursquare, but don't know what it is, let me tell you simply that foursquare is great.   Four...
Thursday, March 15, 2012

BUSINESSES WITH A MOBILE WEBSITE PLAN TO EAT YOUR LUNCH. This week Bob makes a rock solid case for building a mobile business site.

›
Last week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was k...
Friday, March 9, 2012

QR or Not to QR? This week Bob taps into the Shamrock Mobile Guru's Knowledge to help explain QR Campaigns.

›
Should you QR? Heck, yes! QR, or Quick Response Code, started as a shipping and tracking device and has now taken the mobile marketing world...
Thursday, March 1, 2012

KIS MY SMS - This week Bob offers a few notable ideas for text message marketing as part of a mobile solution

›
Anyone who's worked in sales or marketing has heard about the KIS theory (Keep It Simple). And if you've been around a mobile phone ...
Thursday, February 23, 2012

TALK TO ME! This week Bob discusses which marketers do their best to reach Boomers, Gen X and Gen Y.

›
The amount of online research and blogs about marketing to Boomers, Gen X and Gen Y is overwhelming. Yet, some marketers seem to understand ...
Wednesday, February 15, 2012

Of Icons and Idols - This week Bob shows some love for a couple of people who helped guide his business career.

›
After a nice Valentine dinner with my wife, my mind wandered back to business. Occupational hazard, I guess. I began thinking about earlier ...